building brand worlds
for food & drink
i take brands from a flat logo to a full world: the strategy, the look, the voice and the rules that hold it together. so you're not just another nice label on the shelf, you're the one people photograph, talk about and come back for. because nobody craves plain.
being good isn't the hard part.
being picked is.
whether you're launching something new or you've outgrown the brand you started with, the problem's the same. the shelf is full, the high street is full, and people decide in about two seconds whether you're worth it.
i build brand worlds: the thinking, the look and the rules that make everything you put out feel unmistakably yours. think of it as the glaze. the bit that turns good into impossible to walk past.
a few worlds i've built
artisan butter
churn
the whole world, including identity, handdrawn icons, packaging, napkins, collaboration assets.
wellness gummies
calm club
the whole world, including identity, personality, packaging, social and site.
fresh from the studio ✶
THE BRAND WORLD BUILD
one project that takes you from a good product, or a good room, to a brand people recognise, trust and don't shut up about. start to finish, in 6 to 8 weeks.
- from £4,000
- 6-8 weeks
01
discovery · weeks 1–2
i start with the big questions: a deep dive you fill in before kick off, then a 90 minute brand world workshop and a proper look at your category. by the end i know exactly what you stand for, who you're for and how you sound.
✶ you leave with: the strategy and direction your whole brand is built on.
02
identity · weeks 3–4
the visual system: a logo suite, colour palette, typography and visual language that work together, so you look like you whether you're on a shelf, a menu, a shopfront or a phone.
✶ you leave with: an identity that holds up everywhere, not just on the logo.
03
bring it to life · weeks 5–6
this is where the direction becomes real. the personality, the tone of voice and the feeling get built out until they stop being described and start being usable: copy you can actually write in, imagery direction you could hand a photographer tomorrow, creative rules so it stays unmistakably you no matter who's making it.
✶ you leave with: a brand world built out and ready to work with, not just imagined.
04
launch · weeks 7–8
your complete brand world playbook, every source and print-ready file, and a walkthrough call so you and your team know exactly how to use it all.
✶ you launch with: a finished brand world and everything you need to put it out there.
✶ written sign-off between every phase. nothing moves without your yes.
want packaging across your range, a menu system, a website, email templates or a social kit? extras like these are priced separately and scoped with you upfront.
is this you?
this is for you if:
✶ you've got a product people want, or a place people already love, or you're launching one you believe in
✶ your brand has fallen behind what you're actually putting out
✶ you're launching something new, going into retail, opening another site or stepping up a price point
✶ you get that the brand is what makes it sell, and you're ready to invest in it properly
probably not if:
✶ you're shopping on price
✶ you just need a quick logo and you're done
✶ you'd rather sort the brand out later
not quite there yet? follow along on instagram and come back when you're ready to build.
the long game
i take on a small number of ongoing creative partnerships: a creative partner in your corner for the launches, campaigns, seasonal drops and new sites, keeping everything unmistakably you as you grow.
whether i built your world with you or you've already got a strong one, i can run with it.
meet the founder
hi, i'm emily. i started glazed because i can't stop thinking about brand worlds, the kind that make people choose you before they've even clocked the price.
i've spent over a decade in food and drink: designing and marketing brands for other people, and launching a few of my own. so i've sat in both chairs. the one making the brand look incredible, and the one lying awake wondering if anyone will actually buy it. that's the bit most studios miss, and it's the bit i build everything around.
i'm also a menace in a farm shop. i'll buy the jam i don't need because the label's too good to leave behind. that's the whole job, really: making people feel about your brand the way i feel about that jam.
so, what are we building?
you're here because your brand is ready for an identity to match it. a few quick questions so i can find out a bit about you and whether i'm the right studio to build your world. i don't take on every brand, but the ones i do, i go all in.
or email directly: hello@glazedstudio.co.uk